On July 6, Mark Zuckerberg’s Meta rolled out a new social media app, Threads. Threads, closely modeled after Twitter, has garnered much attention since going live, and the Web3 community is no exception.
Many popular Web3 brands and NFT artists are already sharing their thoughts on Threads, with users also expressing optimism about the platform’s potential to become a new Web3 hub.
Meta designed Threads to work with Instagram as a sister app. This means a simpler onboarding process as users signup with their Instagram accounts. Users may also immediately follow friends from the Instagram app, simplifying the method of building a network on Threads.
Basically, Threads work like Twitter in terms of the interface. Users primarily create text posts with the option to make a thread. The platform supports image and video uploads too. You can like, reply, comment, tag, and reshare posts from individuals and companies.
This brand new social media platform has already onboarded over 59 million users since its recent launch, and the Web3 community is not left behind. Popular NFT marketplaces, including OpenSea, SuperRare, and MakersPlace, are already on Threads as verified accounts and boast a whopping number of followers. Similarly, renowned NFT projects such as Cool Cats, Doodles, Bored Ape Yacht Club, and Azuki are already building communities on Threads.
The response from Web3 natives has also been largely positive. Referring to the new Threads App, Twitter user Web3Adam who admits spending more time on Threads since its release, noted, “Twitter is our safe place from the normies. Instagram is our safe place from crypto nerds. Threads is a free for all mix of both.”
NFT collector 0xGunter also had some advice from Web3 artists considering whether or not to jump on Threads. “If you’re a crypto artist and you’re not posting your work on Threads rn during this hype cycle, [I don’t get it]. Unknown artists on Twitter could easily get seen during this rush,” he posted.
It is worth noting that Threads has come under criticism for its huge user data requirement, which mirrors other Meta family apps, WhatsApp and Instagram. The app requires access to user contact, location browser history, and more. Although these requirements are clearly listed on the respective app stores, stringent privacy laws in Europe mean the app isn’t yet available to users in the region.
Despite its relative infancy, Threads has seen remarkable adoption from Web3 folks. However, time will tell whether Meta’s new social media app lives up to the hype and eventually becomes a second home for Web3 collectives.