Digital collectibles company Candy Digital and the Web3 production firm Palm NFT Studio have recently announced a merger aimed at creating new digitized experiences in the sports and entertainment realms. Two companies will operate under the Candy Digital name and provide their services to renowned brands such as Major League Baseball (MLB), NASCAR, World Wrestling Entertainment (WWE), Warner Bros Discovery, Netflix, and others.
As revealed in a press release, Scott Lawin, Candy Digital’s CEO, will lead the combined company, while Palm NFT Studio’s co-founder Daniel Heyman will serve as the new company’s president.
Candy Digital has a history of creating non-fungible experiences with mainstream brands such as MLB and Getty Images. The company has facilitated the minting of over two million collectibles across nearly 500,000 marketplaces. Palm NFT Studio, on its part, has established itself as a reputable platform to help artists, creators, and fans alike to build new ways to connect.
Daniel Heyman echoed the benefits that will come post-merge when he said:
“Candy Digital and Palm NFT Studio’s unified technology platform scales our ability to create transformative experiences for fans. We look forward to working with Candy Digital to build the next generation of digital media and engagement.”
To crown it all, the combined Candy Digital is backed by leading tech investors such as Galaxy Digital, ConsensSys Mesh, and 10T Holdings.
The new merger deal will introduce more mainstream audiences to the vast non-fungible realm. It will also profit those already in the space, such as artists and collectors. Stay tuned as more benefits spring from Candy Digital’s freshly sealed collaboration with Palm NFT Studio.
