Chris: Hi there! Please introduce yourself.
Josue: My name is Josue Moreno, and I'm a Spanish digital artist and experimental filmmaker. My technique is very transversal, covering different techniques from digital painting, photography, animation, motion graphics and cinema. My style could be defined as a mixture of cubism, collage and surrealism, artistic movements that I use to represent themes related especially to individual identity, the deconstruction of the human body and the enigmatic nature of memory. I also like to explore other themes such as the absurd, nihilism and the search for the meaning of existence, often from a comic perspective.
Chris: Can you tell us a bit about your artistic career and how you came to create NFT art?
Josue: I started a long time ago to dedicate myself to the world of digital art but mainly to cinema. I started in the world of cinema, making small short films, writing scripts, and looking for producers who wanted to support me in larger projects. Little by little I became more interested in everything that had to do with photography and digital art. Also, as it was very difficult to get enough resources to create a live-action film, I became increasingly interested in the world of animation, which required fewer external resources and focused on more personal work.
I was creating small works of all kinds: digital painting, photography, small animations, motion graphics... but I never promoted them too much.
I was already very involved in the blockchain and cryptocurrency world, but it was at the beginning of 2021 when I started hearing about NFTs. And precisely an old friend from university was quite involved in them. It was none other than Javier Arrés, the most important Spanish NFT artist that exists. He informed me of everything he had to do to start in this world. So I made a Twitter account, got the first contacts and started creating my Genesis.
From that moment on my relationships increased and I met artists from all over the world. It was at this point where I really felt that my career as an artist was beginning after so many years.
Chris: Have you experienced any significant milestones or breakthroughs in your NFT career that you would like to share with us?
Josue: I think that traditional collectors are still not very connected with the NFT world, especially at this time where the market is very low and NFTs have suffered a certain discredit in the press.
Traditional collectors still look for works of art that they can "touch" and can easily display. NFT collectors find themselves within a different artistic sphere, where a certain aesthetic style, digital or animated art, and above all, a particular vision or lifestyle prevails.
I believe that in the medium term the two worlds will become increasingly more united.
I think it is important that NFTs find some type of specialized physical support in order to be publicly displayed in the real world, beyond the metaverses.
Chris: Have you experienced any significant milestones or breakthroughs in your NFT career that you would like to share with us?
Josue: I would highlight 3 moments: the sale of my first NFT would be one of them.
Another would be the sale of an animated visual poem that I will talk about later because it was a collaboration. It's called "Love", it was an important economic sale and thanks to it, I met important people from the art world.
The last point would be the last sale I have made, my complete "Elements" collection, five animations that I have special affection for because they were also my genesis in the NFT world.
Chris: What impact do you think NFTs will have on the concept of art ownership and provenance in the long run?
Josue: I think it will be very important. In the medium-long term, NFTs will coexist with us naturally. For better or worse, the world is digitalizing and the use of NFTs is necessary so that this new emerging world can be maintained. I think this is still several years away from being implemented in everyday life. But it is inevitable that it will arrive and completely change our way of living.
Chris: Have you collaborated with other artists or collectors in the NFT community, and if so, what was that experience like?
Josue: Yeah. I have collaborated with Ernesto Cisneros. A very loved and active Cuban musician in the Spanish-speaking community. I met Ernesto because he collected one of my works. From there we started talking and decided to do a collaboration. Now we are friends and working with him has been one of the best experiences in this NFT world.
I am currently working on another collaboration with Ernesto himself, the 3D artist 1000 Words and the artist Jota Surreal. A very special work that will soon be exhibited.
Chris: What do you think are the advantages and disadvantages of the NFT market compared to traditional art markets?
Josue: The advantages are obvious. The elimination of intermediaries to be able to exhibit your work and monetize it more profitably, being able to discover art and artists from around the world, working by and for a wonderful community that has incredible enthusiasm...
The main disadvantages are that collectors are still mostly interested in traditional art and as I said before they don't really know what to do with a digital asset that they can't easily display.
The NFT market is currently very limited compared to the traditional art market. The future lies in merging both worlds.
Chris: Do you have any specific themes or messages that you like to convey through your NFT art
Josue: In recent times I have been developing with 3D techniques and digital painting a style that I call "Mediterranean surrealism", in which I mix scenes and elements of a southern nature, typical of the places where I was born and raised, with dreamlike and fantastic resources. My ultimate idea is to reformulate Mediterranean landscapes and settings from a mythological point of view.
My inspiration stems from the sun-drenched and historically rich lands of Andalusia, a place that has been both my home and muse forever. The "Mediterranean surrealism" is my personal interpretation of this region, where I intertwine the tangible reality of its landscapes, traditions, and everyday objects with the dreamlike and fantastical world of surrealism. It's an attempt to capture the magical essence I feel when walking its streets, hearing its stories, and immersing myself in its culture.
I use 3D design tools to bring these visions to life. This technique allows me to play with perspective, light, and shadow, creating scenes that, while impossible in the real world, feel authentic and tangible. Once I have the basic structure and desired composition, I move on to the digital painting process. This is where the piece truly comes to life, adding textures, colors, and details that evoke the richness and depth of Andalusian tradition.
What drives me to create this work is a passion for my homeland and a desire to share its beauty and mystery with the world. Through Mediterranean surrealism, I aim to connect with the viewer on an emotional level, inviting them to lose themselves in a world where fantasy and reality intertwine inextricably.
My intention is to continue with this series by creating new and different scenes in the coming months or even years, until I achieve a broad, diverse, and representative collection of this style, which I consider unique in its aesthetic and thematic proposal
Chris: Thanks for being with me, any last words? Where can our readers follow you?
Josue: Thanks to you for giving me this space to make myself known and thanks to the readers who have come this far!
For those who want to know me a little more, you can follow this link and find all my social media and platforms here
Thank you very much, it has been a pleasure!
