NYX Professional Makeup is an American cosmetic company founded in 1999 in Los Angeles. Renowned for its vibrant approach to makeup and celebrating self-expression, NYX’s products are made for empowering people to live bright lives and experiment at full volume.
Being digital-savvy and interested in innovations, NYX has also taken things further by exploring the NFT realm. One of the brand’s prominent NFT drops is the series of avatars for The Sandbox dedicated to Pride Month. Besides, NYX has launched the world’s first beauty creator DAO, dubbed GORJS, and two NFT collections, FKWME Pass and Dream Vortex Avatars, within this Web3 initiative.
Focused on keeping up with trends and finding new ways to connect with its customers, NYX is a true trailblazer among other beauty brands.
