L'Oreal-owned cosmetic giant NYX Professional Makeup is about to revolutionize beauty with the launch of the world’s first beauty DAO dubbed GORJS. The brand aims at creating a metaverse where beauty is defined by the imagination and creativity of creators aside from socially-established norms.
Thus, the central idea of GORJS is focused on reconsidering the concept of beauty as well as on supporting web3 artists, NFT collectors, and makeup enthusiasts. To make it possible NYX is releasing a limited edition set of FKWME Pass NFTs on Ethereum that act as a key for entering GORJS and unlock exclusive perks for its first 1K members. Everyone willing can join the allowlist now and pre-mint FKWME NFTs during the allowlist sale on January 31st, 2023 while the public mint is scheduled for February 1st at 0.19 ETH per piece.
As for the holder-only benefits, the FKWME NFT Passes provide their owners with the following:
With the release of the detailed project's litepaper on January 10th, NYX engaged its fans in the planning, outlining the core elements behind the DAO, including tokenomics, the role of the NFT pass, and the main goal of redefining the beauty initiatives and products in the metaverse.
"With our first FKWME NFT collection, GORJS is elevating 3D creators across the industry, cultivating growth, equity and innovation within the community, and ultimately, providing them a path to success within the Web3 ecosystem," Yann Joffredo, Global Brand President of NYX Cosmetics said.
The first-ever makeup and beauty-focused metaverse DAO, GORJS will be community-driven, providing all participating artists with the full rights of ownership to the IP to earn royalties. Along the roadmap, NYX also plans to give artists a comprehensive set of tools, allowing them to capitalize on their NFTs, as well as cooperate with other creators within the DAO.
NYX’s latest initiative is a breakthrough for the beauty industry and, also, a hint that the NFT realm will grow and flourish in the near future.
Set up your alarms for February 1st to mint the FKWME NFT Pass and join the beauty revolution!