Gary Vaynerchuk’s VeeFriends has announced a partnership with the toy-making giant Squishmallows. Two companies teamed up to launch a few VeeFriends characters as plush toys on August 7th, 2023. This partnership was teased by Squishmallows’ chief brand officer Jeremy Padawer back in August 2022 when he posted a pic with Gary Vee on Twitter.
The long-awaited plush toy line will feature four limited-edition adorable characters – Adventurous Astronaut, Humble Hedgehog, Intuitive Iguana, and Karma Kiwi. Each of the 12-inch characters is crafted similarly to Squishmallows’ flagship soft plush design, keeping VeeFriends characters’ unique stories and designs. Each character is a physical embodiment of metaphysical traits that improve human lives such as getting ready for adventure, accepting oneself, trusting one’s guts, and generously giving back.
These adorable toys will sell for $24.99 starting from August 7th. Buyers within the United States can purchase them via Jazwares, the toy company behind the Squishmallows IP. Collectors in other parts of the globe can grab a plush toy through the VeeFriends shop.
Holders of Series 1 VeeFriends tokens will have a priority of claiming the characters on the VeeFriends website between July 26th to August 2nd.
Commenting on the targeted audience for the upcoming collectibles, President of VeeFriends Andy Krainak said:
“These VeeFriends characters have unique stories and designs, and we can’t wait for people of all ages to enjoy them. Our goal through this partnership is to spread joy and happiness and the values of VeeFriends to fans and collectors worldwide.”
Notably, this is not VeeFriends’ first foray into the physical world. In June 2022, the NFT project launched its first-ever edition of physical toys exclusively via Macy’s and Toys “R” US. Each piece featured a QR code that unlocked 3D animated short films and songs.
With the latest collaboration with Squishmallow, VeeFriends stays committed to expanding its non-fungible IP to more global audiences. The goal of this collab is to fill the world with good vibes. So, stay tuned not to miss it!
