Gary Vaynerchuk’s VeeFriends continue its array of partnerships. This time an entertainment company is diving deeper into the world of fashion, partnering with iconic sports culture brand Reebok. Two companies are launching a pair of unique sneakers to provide dream chasers with comfy and inspiring footwear.
Dubbed Aspiring Alpaca Classic Nylons, these limited-edition sneakers are inspired by Reebok’s 1991 Classic Nylon kicks with the addition of Aspiring Alpaca. This VeeFriends’ character embodies people’s desire to pursue their dreams and bring them to fruition. It greatly aligns with Reebok’s vision of inspiring people to realize their full potential, thus the Aspiring Alpaca is a perfect match for this partnership.
The Aspiring Alpaca Classic Nylons resemble Reebok’s heritage silhouette with its minimalist design. These iconic sneakers feature a nylon upper tailored with suede overlays with the VeeFriends logo displayed in the sneakers’ window box and an adorable Aspiring Alpaca character on the shoe tongue. Unlike Reebok’s 1991 Classic Nylon kicks that were designed with yellow, the new footwear features VeeFriends’ iconic green color.
Each pair of sneakers will be sold for $90. Holders of VeeFriends Series 1 and/or VeeFriends Series 2 NFTs will have a benefit of participating in a presale, starting from August 17th. The public sale will commence on August 24th. United States-based customers can partake in the sale through VeeFriends’ shopping platform while global customers can access the product via Reebok’s webpage.
Gary Vaynerchuk expressed his enthusiasm regarding the new kicks when he said:
“Everyone in the ‘80s was rocking those iconic sneakers, so I’m incredibly excited to extend VeeFriends to another consumer product like sneakers, which is at the forefront of popular culture. Working with the Reebok team has been a pleasure, and I can’t wait for everyone to rock the VeeFriends Aspiring Alpaca Classic Nylon.”
VeeFriends’ latest partnership with Reebok showcases its unswerving commitment to adding more utility to its non-fungible IP as it grows its presence in the fashion realm. It also shows the brand’s desire to encourage people to keep moving toward their goals and turn their dreams into actions.