American sports magazine Sports Illustrated has plunged into the non-fungible realm by launching an NFT ticketing platform dubbed Box Office via its ticketing site, SI Tickets. Built on Polygon, the latest endeavor by the sports magazine is a result of its collaboration with ConsenSys, the blockchain software company behind the MetaMask Web3 wallet.
The Box Office touts itself as the first-ever NFT ticketing solution that will allow event promoters, organizers, and owners to build various engagement options, namely collectibles and offers into tickets through a ‘Super Ticket.’ Whether you organize an entertainment or fitness event, industry or philanthropy gathering, this innovative feature will help event hosts to connect with attendees before, during, and after the event.
Highlighting the relevance of the Box Office ticketing business, SI Tickets CEO David Lane said:
“Blockchain is the future of ticketing, and now owners, promoters, hosts and attendees have access to an advanced ticketing experience that transforms the antiquated barcode into engaging and collectible content.”
Under the new initiative, event hosts and performers can earn a share of ticket resale profits. As part of its marketing scheme, the SI Tickets marketplace will also attract partners with up to a 50% discount for deals. SI Tickets remains committed to a 100% refund policy in cases when an event gets canceled for any reason.
Admittedly, the NFT ticketing business has continued to position itself as an innovation, revolutionizing the way tickets are issued from event hosts to attendees. One key benefit is the elimination of grueling queues to place ticket orders, as well as a good way of fighting against fraud.
By joining the cohort of companies offering an NFT ticketing feature, Sports Illustrated has demonstrated its commitment to supporting the growth and expansion of the NFT realm. This move also echoes the company’s efforts to bridge the gap between the event industry and cutting-edge technology, and showcase all its benefits to more audiences.
