Decentraland's Metaverse Fashion Week Announced Its Big Comeback

The largest web3 fashion event, Metaverse Fashion Week (MFW) is back, promising to become even more spectacular than last year's initiative. The highly-anticipated event will be running between March 28th-31st, bringing the most reputable brands and designers under one luxury roof.

The upcoming event will boast an action-packed program, delivering multiple top-notch experiences and drops by luxury brands, including:

  • Tommy Hilfiger will release its new series of AI-generated fashion items and drops.
  • DKNY will open its art gallery, rooftop lounge, and pizza metaverse cafe.
  • Dolce & Gabbana will represent its new program, supporting emerging talents.
  • DUNDAS will bring its series of wearables in collaboration with DressX.
  • Adidas will drop a series of digital wearables for holders of its “Into the Metaverse” NFT collection.

On top of that, MFW will also host the Miami Fashion Week on its digital sites for the first time. The grandeur of the upcoming digital fashion celebration will reach all possible extremums, featuring explicit runway shows, awe-inspiring events, grade-A NFT drops, and many other supreme experiences available.

In a word, MVFW’s Luxury District will become a haven for fashionistas, party-lovers, and admirers of trends and beautiful life. One of the hallmarks of the event is an exclusive show dedicated to late Vivienne Westwood collections organized by the Digital Design Community

Seasoned party-goers will be offered to attend a super-exclusive event, organized by Diesel and HAPE. Upscale token-gated surprises, like NFT airdrops and other boons, will be waiting for the party attendees. Another significant initiative hosted on the event's metaverse sites will be the awarding ceremony of the winners of the digital fashion contest launched by Vogue Singapore.

Furthermore, Vegas City and Perry Ellis are to reveal their collaborative collection of NFT wearables, while Clarks, Dragon City, The Museum District, and other prominent industry representatives will pamper the public with their digital surprises.

And, of course, the MFW 2023 cannot be imagined without the participation of the most prominent web3 fashion brands and creators, such as DressX, who will invite visitors to their brand-new flagship store in the metaverse. Another renowned digital brand, FASHION ZOO will organize its debut award show for Chinese fashion: the FASHION FUTURE AWARDS.

According to the MVFW website, Phygicode, The Fabricant, Altr, and House of Web3 will also join the list of celebrated participants. See the full program of the fabulous event to plan your MVFW itinerary via this link.

Set your alarms for March 28th, and prepare to be amazed by the plethora of various fashion-themed entertaining experiences, intended for NFT degens, party-goers, and fashionistas of all kinds!