Model, writer, entrepreneur, and Instagram celebrity Emily Ratakjowski aka Emrata is entering the NFT space. The NFT piece, titled “Buying Myself Back: A Model for Redistribution” will be auctioned at Christie’s on May 14th. Emrata has made up her mind to create an NFT with an intention “to re-establish “authority” over the usage of her likeness.
“Using the newly introduced medium of NFTs, I hope to symbolically set a precedent for women and ownership online, one that allows for women to have ongoing authority over their image and to receive rightful compensation for its usage and distribution” – states Emrata in her social media pages.
NFT by Emrata is a photo showing Ms. Ratajkowski, photographed in her New York apartment, posing in front of the Richard Prince painting that hangs in her Los Angeles home. Find out more about the story behind this image via this link. And add the drop to your calendar not to miss it in any case!