Adidas Originals is a subdivision of the sportswear apparel company Adidas established to focus on lifestyle, fashion, and heritage products. The unit also collaborates with fashion designers and celebs.
Since 2021, the fashion company has plunged itself into the non-fungible realm. One of its prominent endeavors is Into the Metaverse, which started as an NFT collection and soon evolved into a full-scale metaverse experience. The brand often teams up with renowned brands for collaborations as well as experiments with creating digital apparel for new realities. While launching NFT collections, Adidas Originals often offers both physical and digital items for collectors to boast IRL and in the Metaverse.