The event division of Warner Bros. Discovery Sports (WBD Sports) recently made headlines by partnering with state-of-the-art blockchain platform NextHash to create and launch its first-ever NFT collection.
The WBD Sports’ five-year collaboration with NextHash will result in releasing NFT collections tied to iconic sports moments and athletes. Fans will be able to make their own sets of digital collectibles to celebrate their favorite sports.
The WBD Sports events division plans to introduce a security token portfolio comprising distinctive collectibles connected to its popular sports disciplines. The portfolio will include artwork created by some of the finest international artists. WBD Sports has also unveiled that it will launch NFT collections throughout the year, making them accessible to its fans via conventional NFT marketplaces like Opensea.
The new initiative highlights WBD Sports' commitment to innovation, providing fans with a more immersive experience. It will allow sports lovers a unique opportunity to own a part of WBD Sports' legacy. This partnership also marks the company's second venture into Web3 and the metaverse, reflecting the growing trend of sports brands exploring the potential of the newest technologies.
WBD Sports is the sports division of global media company Warner Bros. Discovery, which has a monthly reach of 130 million individuals across various languages and platforms worldwide. The sports arm encompasses a range of properties, including Eurosport, BT Sport, and Golf Digest. In addition, WBD Sports offers sports content on Discovery+ and free channels. The brand's extensive reach and diverse portfolio are significant factors in its ability to innovate and provide comprehensive global sports coverage to fans.
It's exciting to see what the future holds for NFTs and sports blended together. Chances are high that this fusion bears a vast potential for an auspicious future yet to unfold.