Unifred Unifred 10.05.2023

Pudgy Penguins Partners With WME and Raises $9M to Bolster Web3 Experiences

More and more NFT collections aspire to scale their influence and go beyond Web3. Pudgy Penguins is one of those blue-chip NFT collections that has been constantly developing and discovering new frontiers to exposure to broader audiences. 

Pudgy Penguins has recently made one of such steps to success, having forged a partnership with the famous Hollywood entertainment agency William Morris Endeavor (WME). Harnessing WME’s influence as an entertainment giant, Pudgy Penguins seeks to introduce its cute and charming penguin characters into the entertainment world and connect with new audiences through TV shows, movies, and video games. 

WME knows well how to get NFT collections to break into the entertainment world as the studio has already inked partnerships with other NFT projects. It successfully collaborated with Boss Beauties, Non-fungible Heroes, Claire Silver, FEWOCiOUS, and Dapper Labs’ co-founder Mack Flavelle.

Meanwhile, Pudgy Penguins just bagged $9 million in seed funding from industry investors including the early-stage investment firm 1kx and Big Brain Holdings. The NFT project will use the fresh capital to bolster its IP, team, and offerings to its growing community. Emphasizing the relevance of Pudgy Penguins’ mission, Peter Pan, Partner at 1kx, said:

“As a  community-driven brand that embraces creative and innovative ideas and collaborations, Pudgy Penguins is well-positioned to redefine how we think about digital asset IP. We are proud to support Pudgy Penguins’ strong team as it works to build a mass-adoptable brand.”

With the latest initiatives, Pudgy Penguins has once again proved itself as a project committed to expanding its reach and being in the ear of more people. Earlier this year, the animal-themed NFT project partnered with the U.S. licensing agent Retail Monsters to unveil penguin-themed IRL toys as part of its effort to increase brand awareness. 

Be sure to follow the updates of the big-name NFT project taking its IP out into the masses and conquering more hearts!