Walmart Hits the Roblox Metaverse Grounds with Walmart Land and Walmart Universe of Play

The US-based retail titan Walmart has finally gone metaverse. Having filed web3-related applications to the United States Patent and Trademark Office on December 30th, Walmart is now entering the Roblox metaverse terrains with the launch of Walmart Land and Walmart Universe of Play. 

The news arrived on September 26th via Walmart's official Twitter post, saying: "Walmart Land is our new world on Roblox with fun & games for all. From film to fashion — whatever you’re into, let’s have some fun with it. Come for the inspo, stay for the verch & live performances."

According to the company, Walmart Land will offer a whole bunch of entertainment experiences with a love for gaming, music, fashion, and style. The meta world is full of mini-games, challenges, events, easter eggs, obbys, and other things you usually do in real life. Here are three huge experiences Walmart offers:

  • The Electric Island welcomes its metaverse guests offering to play Netflix Trivia hosted by Stranger Things actor Noah Schnapp, live concerts with stellar performers, Dance Off Challenge, and make some noise playing the DJ Booth Remix game.
  • Fashionistas will be glad to explore the House of Style, win some fashion contests on the Roller Fashion Runway, make an avatar selfie in the Fashion Wheel Photobooth, participate in the salon-inspired Manicure Challenge, and conquer the Oversized Cosmetics Obby.
  • Later in October, the Roblox space will host a VR concert dubbed Electric Fest, featuring Kane Brown, Madison Beer, and Yungblud.

Thus, multiple awe-inspiring rewards, like redeemable tokens, and blimp drops are waiting for each Walmart Land explorer.

Further comes the Universe of Play with top toys for the upcoming holiday season, featuring Razor Scooters, Paw Patrol, and Jurassic World characters. Indulge yourself with a blimp, dropping toys, a VR merch store, exclusive L.O.L. Surprise! and Skullcandy headphones VR experiences, so popular among youngsters, a bunch of games, and more.

Currently, anyone willing can access both Walmart Land and Walmart’s Universe of Play freely on any gadget, including PCs, iOS, Android, and Amazon devices, Xbox consoles, Oculus Rift and HTC Vive.

According to William White, the marketing chief of Walmart, Roblox is an ideal testing area for Walmart's web3 endeavors. Thus, the most successful take-ups will be later brought to IRL shopping experiences.