Marina Marina 29.11.2023

Louis Vuitton launches a series of digital trunks for its VIA customers

The iconic fashion house Louis Vuitton continues to redefine luxury by launching a series of exclusive phygital fashion pieces, dubbed Via Tile Trunk. 

A miniature virtual trunk is inspired by a trunk-shaped mini cube bag, presented at the Spring-Summer 2024 fashion show in September. Designed by Nicolas Ghesquière, the creative director of the women's collections at LVMH, it symbolizes Louis Vuitton’s commitment to merging digital innovation with luxury.

Limited to just 200 NFTs, this series is available solely for holders of items from LV's Via Treasure Trunk NFT collection, initially released in June at approximately $43,000 apiece. The items from the current collection come with a price tag of €6,000 apiece, keeping the bar of luxury and rarity. 

Each NFT has a matching physical item that will be available to claim in March 2024. Both digital and physical trunks stand out with stunning appearances but they differ distinctly. The exclusive NFT boxes are designed in white and gold, while the physical bag features LV's signature Damier pattern.

Blending physical and digital, Louis Vuitton stays on top of trends in the rapidly evolving world. The fashion house also successfully realizes its digital strategy of exploring new technologies and launching innovative products and experiences to wow its customers.