In addition to having some of the dopest NFT art ever imagined…Our first NFT Drop includes 510 NFTs that come with a physical asset. Our physical assets include custom sneakers, exclusive gear and scholarships to our custom sneaker/digital sneaker building campus.
Our partnerships and collaborations have linked ROOR physical and digital artists to The NBA Hall of Fame Stage (Chris Mullen/Mitch Richmond), professional soccer (Oakland Roots) and countless communities and artists. Five minutes of scrolling through our instagram (26 K followers and growing) tells the story @roor.io_
If you’re looking for a solid NFT project with massive IRL components this is it.
We like to quote Mos Def “the kids better buy my rookie card now…cause after this year the price ain’t going down”. Be early…be first!
This NFT drop with solidify ROORs future and execution of the road map leading to big gains for the ROOR community and its supporters.
There are so many layers of good work going on at ROOR…so many opportunities to grow. Your ROOR Hangtag NFT, besides being an incredible stand alone digital art piece…is the key to community benefits and access.
ROOR HangTags are the center of the ROOR Ecosystem, all value is driven back to the Hangtag. Holders of Hangtags will get exclusive ROOR physical and digital drops, access to our partner and collab drops, and membership to the collective.
Using a state of the art silhouette with an embedded chip that connects directly to the blockchain, ROOR will show how brands can incorporate the ideals of open source and permissive ip while still protecting their image and integrity.
Our soles will use IoT devices and Web3 technology to provide brand protection (metadata proves who the creator is and can connect you to their socials in seconds), permissive ip rights (we can give open source materials, allow our brand / trademarks / silhouettes to be copied and replicated, this spreads our brand awareness but we can protect ROOR brand integrity using the metadata) and solve logistical issues (like “vaulting” physical items).
ROOR can save sneaker artists money and reduce wasted uppers by selling only the sole. We program the metadata unique to each sole to reflect the creator, the collection, and other important data. Such logistical data not only tracks the creation’s provenance and history but connects it within our ecosystem and the blockchain with purpose. For example, this will help ensure creators receive royalties on their art sales as they are tracked via metadata.
Eventually you will also need hangtags in order to use our platform and program your metadata into your soles. All of our partners, artists, professional, athletes and brands will
Benefits of being a Hangtag holder:
Hangtag = membership to collective
Every hangtag will get a ROOR exclusive silhouette designed by our collective of sneaker artists
Chance at rare high end custom physical sneaker art at the Generative Hangtag drop
Access to our ecosystem, collaborations with artists, creators and athletes
Access to airdrops, high end exclusive merch drops and giveaways
Learn how to build your own sneakers – 1 annual class of 12 people will be for Hangtag members only.
