Tishman Speyer, the global real estate company that owns Midtown NYC’s iconic Rockefeller Center, launched a bid to stay on trend this week by chiming into the NFT market.
The tree’s NFT developer made an animated GIF of a cartoon tree — bearing little resemblance to the real thing — topped with a banner reading “79 feet,” which is the real deal’s reported height. The highest bid will be donated to Habitat to help build homes for families in need.
Rockefeller Center appears to have pursued minimal promo before posting the NFT on OpenSea on Dec. 13 for an auction that is running until January 1, 2022. The bells are already jingling. Can you hear them?