British luxury fashion house Burberry drops its first-ever NFT Collection in partnership with the multiplayer game Blankos Block Party. The collection will go live on August 11th at the Mythical Marketplace.
Blankos Block Party is a multiplayer party game featuring digital vinyl toys (Blankos) that live on a blockchain. All players are provided with proof of verified ownership and authenticity of their toys. By the way, Burberry is the first luxury brand to be featured in Blankos Block Party.
The ‘B Series’ NFT Collection by Burberry includes a vinyl NFT toy, the limited-edition character Sharky B, and accessories for the game Blankos Block Party such as a jetpack, armbands, and pool shoes, which players can apply to any Blanko they own.
Sharky B is inspired by the brand’s Animal Kingdom house code. It is adorned with Burberry’s new TB Summer Monogram. “Sharky B can also be trained to master an array of powers, including speed and agility, ensuring both the toy’s uniqueness and rarity.”
“Gaming is a unique space for us to test and learn and trial digital innovations that embody our values and celebrate creativity amongst our communities. Partnering with Mythical Games feels like a natural next step, going beyond our in-house games by bringing the Burberry universe into an established environment. It has been fantastic to work so closely with Mythical Games to bring this new customer experience to life.” – says Rod Manley, Burberry Chief Marketing Officer
The collaboration of Burberry and Mythical Games reflects the house’s longstanding spirit of innovation and creativity, going beyond to forge lasting connections with its communities.
Mark your calendars for August 11th not to miss a unique NFT collection by Burberry!
