Nike-owned RTFKT Studios has recently added another .eth domain name to its rapidly growing list of Ethereum Name Service (ENS) NFTs. The purchase of dotswoosh.eth for 19.72 ETH or about $35,000 at the time of the deal has grown the number of domains to ten in total, including these: Artifacts.eth, RTFKT.eth, Drmos.eth, MintVial.eth, Dreamos.eth, SpaceDrip.eth, DripCoin.eth, M2tekno.eth.
The reason for dotswoosh.eth purchase is still shady but the large Twitter community is actively discussing rumors on Nike's intentions to issue subdomains in the long run. This means that any user could personify their crypto-related domains under dotswoosh.eth, like YOUR NAME.dotswoosh.eth.
As for the dotswoosh.eth price of 19.72 ETH, it's related to the year 1972, when Nike's iconic swoosh logo first appeared on the brand's sportswear line. Currently, swoosh adorns the dotswoosh.eth NFT, which can be observed on RTFKT's OpenSea account.
Nike is very protective when it comes to its numerous affiliated names and logos. Only last year the brand filed a plethora of metaverse applications for its Nike, Nikeland, Just Do It, Nike swoosh, and Jumpman logos. That's why the Twitter rumors concerning Nike and RTFKT’s further capitalizing on subdomains alongside promoting their names sound quite plausible.