Enjin is an Ethereum-based marketplace that directly backs the value of next-generation blockchain assets. The marketplace runs on an EnjinX API blockchain, connecting users to the Ethereum Net. Enjin allows users to mint digital assets, as well as create NFTs, by utilising Enjin Coins (ENJ), which are removed from circulation and locked within the NFT. Additionally, the coin is a digital store of value that backs the value of blockchain assets in the platform. The ecosystem has integrated software products making it easy for everyone to develop, monetise, market and trade with the blockchain. The platform was founded in 2009 by Maxim Blagov and Witek Radomski, focusing on the gaming industry.

Since the platform is built on top of an on-chain infrastructure, game developers and businesses use tokenized digital assets in their acquisition, engagement, monetisation and retention strategies. Enjin has a robust framework of open-source software development kits (SDKs), including wallets, virtual item management apps, game plugins and a payment gateway platform. The millions of users of the platform socialise and work together, creating unique communities, game content, and virtual economies. Since the platform provides each user with the tools they need, the creators monetise their content in the process.

The Enjin Coin promotes a culture of collaboration, pride and passion since it gives players more control over their game content. It makes the Players feel valued, incentivising them to keep coming back. The culture also increases revenue and engagement for content creators and publishers. Using the Enjin Coin, game creators, gamers, and communities access high-quality tools monetising their gaming world.

The platform deploys Enjin Coin, and virtual assets inform of ERC20 tokens on the Ethereum network. It further uses a collection of smart contracts to provide core functionality on the blockchain. The core functionalities include Minting, Smart Wallet Contract, Payment Gateway Contract, Subscription Contracts, TopList Contracts and Custom Coin Registry. Enjin supports a public Platform API using the JSON-RPC protocol. The protocol has methods for checking account balances and accessing each of the smart contracts. The protocol allows users to access data from the websites without installing a web3 wallet extension in their web browser.

The marketplace has a wallet that is easy to use and offers security while handling cryptocurrency on an iOS or Android device. The wallet is simple to use, and it contains advanced features such as QR code airdrops, Dapp Browser, and Cryptocurrency Exchanges. The wallet is made more secure by two-layer security encryption and a fast keyboard. The wallet supports a wide range of cryptocurrencies, including all ERC-20 and ERC-1155 Tokens), litecoin and Binance Chain. The wallet enables users to receive transactions on their phone while playing a game on their PC. The phone, therefore, operates as an authentication device.

Notable highlights on the marketplace’s website;

• Products – The section outlines the services and products offered at Enjin, including the marketplace, platform, wallet, beam and a jumpNet new feature.
• Solutions- the section list areas which it helps users of the platform in which includes games, crypto and software
• Resources- the sector shows other areas of importance to the marketplace, i.e. blog, documentation, discord press kit and help centre.
• About- the portion describes in general history information of the marketplace and provides the current news of the platform.

The platform is open for everyone, and available to mint and integrate NFTs and fungible tokens into any software. Though it is based on the Ethereum blockchain, it has a native token, Enjin Coin (ENJ).