The Fractured is an army of weapon-toting hound riders endorsed by the Novel labs team destined to ride Mutant Hounds in Serum City. These 5,555 wild Hound riders look to enrich this ecosystem further with immersive storytelling and mint experiences that push the boundaries of creativity and imagination.
The Fractured Collection is a Layer 3 solution for the Mutant Cartel ecosystem. Through immersive storytelling and mint experiences, it looks to expand upon the different faction storylines, engaging the community and bringing them further to life while integrating upon and adding value for the Mutant Cartel brand.
Traditionally, publishers and media executives held the reins when it came to storytelling. Gone are those days, as NFTs have paved the way for a new era of storytelling, empowering artists with creative autonomy and ultimately reshaping the landscape of storytelling.
The Fractured Collection is built upon the underlying lore and storytelling of the Mutant Cartel and Hounds, making it a Layer 3 project.
Layer 1 - Yuga Labs' storytelling, through Bored Apes, Mutant Apes, etc... Which includes various characters such as Curtis and Blue.
Layer 2 - Novel Labs storytelling, through the Mutant Cartel, Mutant Hounds & Serum City characters including Blaksoot and Darkfang.
Layer 3 - The Fractured storytelling, built off the Cartel and Hound Factions, includes characters such as The Demon King and Lord Von Prick.
The Fractured artwork was created by artist WoahJonny
WoahJonny, is a Croatian-born Australian-raised artist specialising in both digital illustration and large scale mural design with a penchant for psychedelic characters, bold colours and organised chaos.
As a multi-disciplinary creative, his highly fluid design style has allowed him to work in a number of creative fields, from a full-time illustrator for an educational publisher, to art teacher, to setting up his own online print-on-demand merchandise stores. Coupled with his experience as a sales manager, he understands the importance of marketing art as opposed to simply creating it.