The sports realm continues expanding its boundaries to the metaverse. The successful launches of digital trading cards honoring hockey and baseball players, tokenized memorabilia of iconic soccer players, various kinds of non-fungible shoes, jerseys, and special equipment makes NFT space even a tastier morsel for sporting brands, manufacturers and designers of footwear and apparel, and, also, soccer teams.
Non-fungible shoes are not a new concept in the realm. There were triumphant releases by Nike, ASICS, Adidas, and other brands. However, it’s a new pitch for exploration for a world-famous Spanish football club. In collaboration with a web3 lifestyle app, Stepn and a digital asset platform WhaleFin, Atlético de Madrid is launching an NFT collection including 1,001 digitally hand-drawn sneakers on August 26th. The design of the boots highlights the iconic attributes of Atlético de Madrid, mainly players, trophies, and stadiums. The first-of-its-kind co-branded Genesis sneaker series will feature the soccer boots of three rarity tiers: Common, Uncommon, and Rare. Within the first round of the launch by WhaleFin, 200 sneakers in total will be released with 160 Common sneakers, 19 Uncommon sneakers, and a pair of Rare sneakers. Stepn, in its turn, is going to airdrop 20 sneakers of the Common rarity to its community members.
This NFT series is beneficial for all collaborators and for future holders, of course. As for Atlético de Madrid, this is the club’s first entry into the NFT space. As for Stepn, this is the first sneaker launch with real-world perks for the app.
So, the holders of tokenized sneakers will get access to physical Atlético de Madrid merchandise, live matches, an opportunity to interact with Atlético de Madrid players as well as WhaleFin airdrops. Regarding a live match, WhaleFin and Atlético de Madrid will later organize a raffle providing the co-branded NFT owners with a chance to win an exclusive experience at Cívitas Metropolitano for two.
Whether you are a soccer fan or just a collector of exclusive stuff, this football-themed co-branded NFT series is worth watching! Set up your alarms for August 26th!
