Mattel is a huge and world-famous toy company that gave birth to legendary Barbie, Hot Wheels, Monster High, and other beloved toys. Mattel is a provider of great gifts for kids, collectors, and fans of all ages as we all know adults are just grown children.
With an idea in mind to push its boundaries and find its place in a digital realm, Mattel has started exploring the NFT space. Its exploration led it to great success, making Mattel one of the major players in the realm. It has launched several NFT collections, including Hot Wheels NFT Garage, Barbie x Balmain NFTs, Barbie x Boss Beauties collectibles, and Masters of the Universe NFTs. Mattel's NFT drops have been met with positive reception from fans and collectors.
One of the most iconic Mattel's NFT projects is a collaboration with the Fast & Furious movie franchise. Dubbed "Hot Wheels NFT Garage x Fast & Furious," the series features legendary vehicles such as Suki's Honda S2000, starring in 2 Fast 2 Furious, along with Brian O'Conner's 1969 Camero and Dominic Toretto's 1970 Dodge Charger.
Mattel's NFT collections offer a unique way for fans to connect with their favorite brands. The collections also offer a new way for Mattel to engage with fans, generate revenue, and broaden its influence.