Being one of the most web3-savvy and metaverse-focused multimedia giants so far, Disney keeps scaling its presence in the realm with the announcement of the new significant milestone. Thus, one of the company's major subdivisions, Disney Music Group is joining efforts with the leading experiential e-commerce platform Obsess to roll out the Disney Music Emporium online store.
The initiative arrives timed to Disney’s upcoming 100th anniversary. As part of the celebration, Disney Music Group’s Walt Disney Records, Hollywood Records, Disney Music Publishing, Buena Vista Records, and Disney Concerts are planning to showcase a 3D 360 century-long timeline of Disney's iconic soundtracks in the web3 format.
The immersive online store will enable the multi-million company's community to explore, listen to, and purchase soundtracks and songs in a seamless hassle-free way thanks to blockchain. The user-friendly experiences will become possible thanks to a unique opportunity to connect their favorite streaming services through the virtual store to listen to the Disney podcast as well as Walt Disney Records’ curated playlists from iconic movies and TV shows.
Thus, by dropping by the Disney Music Emporium web store, users can count on finding the most cherished and nostalgic songs starting from the 1928's first-ever cartoon with synchronized sound, featuring Mickey and Minnie Mouse, called Steamboat Willie, proceeding with 1937’s Snow White and the Seven Dwarfs, and a great deal more iconic musical etudes.
"We’re so excited to bring the wonder of Disney music to fans in a new way and for Disney Music Group to use the Obsess platform to create this immersive Web3 experience. As Disney prepares to celebrate its 100th anniversary, this Disney Music Emporium virtual environment honors the company’s musical history while providing visitors with a thoroughly modern brand and sensory experience,” Neha Singh, Founder, and CEO of Obsess, shared his emotions on the partnership with Disney.
It's no secret that vinyl and CD sales in the US and throughout the world have dropped by around 95% in the last twenty-some years giving way to online streaming, virtual music catalogs, and up to NFT albums. To revive the culture, and deliver immersive music-themed experiences to audiophiles in virtual spaces, Disney Music Emporium invites users to explore a 3D wall of vinyl records from an immersive first-person point of view.
The mutually beneficial partnership with Obsess enables Disney Music Group’s store to deliver next-gen methods of fan engagement, presenting old classics from the Disney Princesses, Frozen, Dumbo, The Lion King, and others in a completely new, beneficial way.
“We are excited to collaborate with Obsess to launch an exciting new shopping experience for our Disney Music Emporium store. As we prepare to celebrate 100 years of Disney, this is the perfect way to create discovery and fun for our Guests,” Ken Bunt, President of Disney Music Group said.
Once you can't stop humming The Lion King tune under your breath, you should definitely try out the never-before-seen musical VR experiences to be soon delivered by Disney and Obsess.