Global beverage giant Coca-Cola has delved deeper into the non-fungible realm, having released a series of NFTs on Base, Coinbase's newly-launched Ethereum Layer 2 blockchain. Dubbed 'Masterpiece,' the collection dropped within the 'Onchain Summer' event organized by Coinbase. It featured both classic and contemporary artworks intertwined with the iconic Coca-Cola bottle. Such timeless pieces as ‘The Scream’ by Edvard Munch and ‘Girl with a Pearl Earring’ by Johannes Vermeer, alongside contemporary works by talented artists including Aket and Vikram Kushwah were shining in the series. Coca-Cola described Masterpiece as an art collection symbolizing the dynamic fusion between art, technology, and human connection.
Masterpiece included eight different NFTs inspired by Coca-Cola's ‘Masterpiece’ ad, which was partly created by AI. Each piece in the collection was available from 0.0011 ETH to 0.014 ETH with the minting process open from August 14th to August 16th. Around 75,920 Coca-Cola NFTs have been minted, having generated 191.27 ETH as of the time of writing.
The new NFT launch is part of Coinbase's "Onchain Summer," a multi-week-long campaign celebrating the launch of Base mainnet and Web3 activations across on-chain art, gaming, music, and more. The event, which will run until August 30, brings together over 50 brands, platforms, marketplaces, artists, and creators.
Meanwhile, Coca-Cola's latest NFT launch shows its commitment to adopting innovations that can help better perform in a new digital age. This move is also an example for other brands and industries to explore more innovative ways of engaging with their audiences and showing up in the world.