Major League Baseball announced a long-term agreement with digital collectible company Candy Digital. On July 4th, they drop the first-ever NFT featuring a 1/1 Lou Gehrig's iconic "Luckiest Man" speech.
Lou Gehrig is a baseball legend who played 17 seasons in MLB for the New York Yankees. On July 4th, 1939, he delivered a great speech at Yankee Stadium, after being diagnosed with ALS.
On July 4th, 2021, MLB and Candy Digital will celebrate Lou Gehrig, releasing his speech as an NFT and donating proceeds from the sale to support ALS charities.
In the future, memorabilia-style NFTs, baseball card-style NFTs, artwork-style NFTs portraying big moments on the field, or NFTs of highlight plays will be released on the platform.