The premier DIAGEO-owned Scotch whiskey brand Johnie Walker is once again collaborating with Vayner3 and Blockbar to deliver a new series of NFTs for web3-savvy whiskey lovers.
Celebrating the tremendous success of the initial NFT endeavor with Gary Vaynerchuck's VeeFriends, the luxury spirits producer is about to release its own 75-piece set of Johnnie Walker Blue Label Ghost and Rare Port Dundas NFTs. The highly-anticipated Johnie Walker tokens will go live on September 9th via the leading wine and spirits NFT marketplace Blockbar. The limited-edition Ghost and Rare Port Dundas NFT Master Sets, priced at $775 each, will boast outstanding holder-only perks, both physical and digital.
To begin with, the non-fungible release involves 75 invaluable physical 1L 'ghost' whiskey bottles from the historic distillery of Port Dundas closed back in 2010. Moreover, the launch of exclusive master sets filled with spirits from priceless 'ghost' reserves celebrates the first release by Emma Walker, a skillful Master Blender at Johnnie Walker.
Furthermore, each Johnnie Walker Ghost and Rare Port Dundas NFT is a perfect example of masterly-processed NFT art. Designed by the eminent AI artist and renowned photographer Ivona Tau, each token is just as unique and invaluable as Johnnie Walker's 'ghost' whiskey.
In addition to supreme art and a bottle of collectible whiskey signed by Emma Walker, the holders will access awe-inspiring VR storytelling experiences provided by Emma and Ivona.
But that's not all. While the brand's new NFT endeavor was brought to life by women, Johnie Walker aims to give a nod to Emma Walker’s and Ivona Tau’s success. To bring the idea to life, the iconic whiskey brand has joined efforts with IFundWomen, to provide financial grants in support of women in wine, spirits, and web3.
According to Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America, the upcoming Johnnie Walker NFT release is just the beginning of the brand's meaningful and long-living web3 journey. Stay tuned and join the super exclusive Johnnie Walker NFT drop on September 9th.
