While most fashion industry titans have already claimed their presence in the metaverse, the cult lingerie producer, Victoria's Secret, is just about to catch up with the initiative.
Twenty years after its foundation, in the early 1990s, Victoria's Secret became the largest lingerie retailer in the United States. And today, after about 30 more years, the trademark attorney Josh Gerben announces Victoria’s Secret to file several trademark applications with the U.S. Trademark Office. According to the announcement, the brand intends to sell virtual undergarments, footwear, headwear, eyewear, bags, and fashion accessories on the virtual marketplaces. Paired with the application for holding VR shows, Victoria's Secret's intentions become as clear as day.
Victoria's Secret has always been far more than just a lingerie trademark but a trendsetter for beauty in popular culture. Iconic fashion shows with the participation of Victoria's Secret's Angels in different times starred Claudia Schiffer, Heidi Klum, Gisele Bündchen, Tyra Banks, and other world-renowned models. With the cutting-edge opportunities of digitalization and web3, the brand's influence will only grow, as well as its capitalization.
Besides, Josh Gerben has recently told Forbes that he expects every major brand to join the metaverse in 2022. The attorney claimed: “I think you’re going to see every brand that you can think of making these filings within the next 12 months.”
Also, it recently became known that McDonald's might open its 1st fast-food chain Metaverse restaurant in about 8-9 months, while such brands as Nike, Disney, and others are already there.
