Fast-food chains are one by one entering the metaverse. One of the biggest US market players, Yum! Brands prove their web3 ambitions by filing metaverse-related applications.
Indeed, it has been quite a busy time for the metaverse trademark layers, as with the advent of 2022, thousands of big companies and individuals have filed hundreds of thousands of applications concerning metaverse, NFTs, and web3 as a whole.
Thus, Kentucky Fried Chicken (KFC), Pizza Hut, and Taco Bell trademark applications include:
- Virtual foods and drinks. Tons of NFT goodies will be exhibited on virtual shelves, suggesting that Yum! will use them for promotions and customer rewards programs.
- A virtual store where customers could purchase digital items, services, and NFTs. Integration with a loyalty points system is probably to come as part of the new endeavor.
- Entertainment services. Yum! aims to organize live events in the metaverse in the near future. The multimedia point suggests that Yum! is working on video games and a “virtual currency” to use inside its entertainment world.
- Digital restaurants for KFC, Pizza Hut, and Taco Bell in the metaverse with the opportunity to make orders and get them delivered IRL.
It's not known yet when Yum! Brands are going to implement all their metaverse-related plans. But that would be totally a win-win step for both business scaling and the chain's customers.
However, Yum! Brands is not a pilgrim among food chains to the metaverse thickets. It is just following in the footsteps of McDonald's, which had previously filed for 10 trademark applications concerning web3 payments and the metaverse in whole, and many others.