A widely-renowned jeanswear brand Wrangler is about to explore the crypto realm in the company of an award-winning soul singer Leon Bridges. This exclusive collaboration is to celebrate the 75th anniversary since the first denim apparel by Wrangler found its owner.
Meet Mr. Wrangler - a series of one-of-a-kind NFTs existing both IRL and in virtual reality. Thus, each token features an animated Leon Bridges’ iconic Wrangler suit, performing recognizable dance moves.
It's noteworthy that the drop will split into two parts. The first 75 NFTs are being auctioned off at the moment via the LTD.INC platform until 11 am on March 2. Each lucky Mr. Wrangler token's owner, alongside a motion digital art piece, will access a set of groundbreaking perks:
Furthermore, Wrangler will launch the second half of the series. This represents a one-of-a-kind replica of Leon Bridges’ Wrangler suit delivered as a real-world item, digital NFT, and the metaverse wearable.
“Fashion, technology, and music influence us all, and I love the way Wrangler is interconnecting all three on this wild ride,” soul performer Leon Bridges commented on the collaboration.