VALACLAVA is the first cyber-physical gaming-world-to-real-world brand born from gaming and crypto culture launching in May 10th, 2022. A next-generation collective of fashion designers, builders, and rule-breakers. Carefully designed in the metaverse & born in web3, VALACLAVA is redefining what it means to be an authentic and multi-purpose phygital brand.
Different from any traditional fashion, VALACLAVA is foremost driven by a community-first mindset. VALACLAVA is here to connect us and nurture the finest culture, rooted in a love for fashion, gaming, and crypto-art that is built both with supreme artistic provenance in the metaverse, as well as in the real world. Each month the brand partners with major game IPs to drop a limited collection of customizable gamewear apparel. The drops take their cues from streetwear, techwear, blackwear, and athleisure. These monthly drops will be available for purchase during 30 days only and with a limited production run of 300 units per design. The rarer, the hotter!
At the same time, the brand works on making the onboarding process for newbies on the NFT space more user-friendly distributing an NFT for each garment sold on their e-commerce. From the purchase of your physical garment you will also own its digital twin as an NFT connected to your product via an unique tag. When the NFC tag on the garment is scanned, the NFT embedded reads directly on the blockchain that it is you who owns that garment and that the garment is authentic.
The VALACLAVA ultra-rare NFT garments give you membership access to CLVN - a corner of the internet where fashion, gaming, community, and culture fuse to create magic. There you will have a two-way conversation and participation on the brand moves. It starts with exclusive gamewear and design collabs, NFT drops, live events, and much more that will be revealed over time.
The lines between the physical and digital fashion are blurring and the rules are being rewritten
