The Lord of the Rings Web3 Movie Experience NFTs by Warner Bros. and Eluvio

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October 21, 2022 – October 28, 2022




Warner Bros. Home Entertainment (WBHE) is bringing its iconic The Lord of the Rings franchise to the non-fungible realm with the launch of the so-called WB Movieverse. As part of the release, The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie Experience NFTs will arrive at the blockchain. The initiative comes as a result of the long-term partnership with the cutting-edge content blockchain network Eluvio and is the initial one in the series of upcoming NFT movie releases. The key idea behind the drop is to allow fans to purchase the flagship movie as a multimedia NFT.

Thus, starting from October 21st, The Lord of the Rings: The Fellowship of the Ring multimedia NFTs go on sale for movie and web3 enthusiasts. All tokens within the collection are split around 10K Mystery Edition and 999 Epic Edition NFTs. Each one includes the complete 4K UHD extended edition of The Fellowship of the Ring movie, thematic interactive navigation around themed picture galleries, AR collectibles, and beyond. 

Thus, the Mystery Edition tokens will take the minters to the three locations of the saga: The Shire, Rivendell, and Mines of Moria. Each NFT will be sold at a fixed price of $30 and delivers great utility for holders, including: 

  • Full-length feature film Extended Edition in 4K UHD
  • More than eight hours of unique features and commentaries
  • Location-themed picture galleries
  • Location-inspired AR token

The 999 Epic Edition Ultra Rare assets offer a never-before-seen Web3 Movie Experience by WBHE, depicting the same three locations and utilities as well as bonus image galleries. The Epic Edition NFTs will come priced at $100 each.

The company offers the smoothest entrance to web3 to non-blockchain fans who can purchase exceptional tokens using a credit card or crypto. For this, one can create an Eluvio media wallet by only providing an email address or logging in with MetaMask.

While such video streaming giants as WBHE are bringing their flagship franchises like The Lord of the Rings to web3, this means that the immersive movie experiences may soon become mainstream, dynamic model for other big companies in the space.

According to Michelle Munson, CEO, and co-founder of Eluvio, they have come up with a unique protocol and content network with the IP stored on the blockchain. The new model delivers a straight-from-the-source experience delivered by the known and loved NFT IPs, providing more immersive, personalized engagement with the content through a series of hidden benefits, dynamic storylines, and utilities.

Stay tuned and join the mint on October 21st to enhance your fan experience with the loved characters and locations from The Lord of the Rings: The Fellowship of the Ring movie.

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