The Crypt embodies the spirit of the Web3 community, driven by a shared belief that current marketing strategies for crypto protocols and NFT projects fall short.
Currently, web3 marketing primarily utilizes influencers that use Twitter and/or Youtube. Projects pay influencers in currency, tokens, and/or NFTs to expose the project to the influencers communities in the hopes that they will take part.
Unfortunately many influencer communities are "peopled" by bot accounts the influencer paid for. Even if a marketing influencer has real followers, there is no guarantee they can get those followers to interact with their promotion. Because of this, projects that hire marketing influencers often get scammed and lose their marketing dollars, hurting the project and propagating the issue.
