Fueki (Fueki Industry Co., Ltd.) was founded in 1886 as a Japanese company with a history of 100 years. It is widely known as a paste made of 100% corn starch and completely free of formalin preservatives.
In 1975, the iconic Fueki-kun as the packaging of the paste bottle was born and deeply loved by schools, parents and students.
Later, in 2008, he developed a new Fueki-kun makeup skin care product series.
All 100% made in Japan, no fragrance, no coloring, with the highly moisturizing skin care effects of horse oil and shea butter and the cute Fueki-kun packaging has become a super popular bestseller.
Recently, at the beginning of 2022, the concept of NFT & metaverse is getting popular and controversial. Fueki believes that blockchain technology will bring a difference to traditional brands in providing unique & immersive story-telling experience. There is a huge potential in merging NFT & IPs and it is why Fueki-kun is taking the initiative in the web3 market.
Fueki hopes to get closer to everyone's lives through different products and accompany everyone to grow together! Fueki – Always be with you