The renowned fashion brand HUGO is entering a top-tier collaboration with the eminent web3 project, Imaginary Ones on superb web3 experiences comprising the brand’s first NFT collection and 360-degree metaverse experience. The outstanding partnership celebrates HUGO's web3-forwarded transformation, starting with the launch of a 3D animated NFT collection titled Embrace Your Emotions (EYE).
The 1,001-piece NFT series pays tribute to the five key emotions we experience daily: love, joy, anger, sadness, and fear. The EYE collection commemorates World Mental Health Day on October 10th, encouraging young people to embrace their emotions, both positive and negative. According to HUGO, the freedom to feel is crucial for preserving mental health and overall well-being.
Taking a closer look at the blue-chip NFT avatars, we find a basic set of HUGO Imaginary NFTs and six one-of-one Legendary characters with all-unique attributes. Five of the Legendary tokens are devoted to our daily emotions, while the sixth one will combine all the feelings in itself and will be auctioned off for a charitable cause. Thus, all the proceeds from the sale will benefit the Youth Aware of Mental Health (YAM) health program, which encourages young people from 13 to 17 to explore the topic of mental health. For now, 85,000 teenagers across 16 countries have already been involved in the initiative.
The HUGO x Imaginary Ones EYE collection will be accessible only to those whitelisted. Currently, the WL spots are being issued for two categories of minters. Thus, of 1,000 allowlist spots in total, 500 will go to customers who purchase an exclusive phygital T-shirt containing a QR code. Upon scanning it, the buyers will be directed to a Snapchat Lens allowing them to awesome AR effects.
The second half of WL sports will be distributed among the already existing Imaginary Ones’ genesis NFT holders, as well as through engagement in the project's Discord and Twitter communities, starting from October 4th.
According to Miah Sullivan, Senior Vice President of Global Marketing & Brand Communications at HUGO BOSS, upon launching the EYE collection the fashion brand not only dives deeper into web3 exploration but also shares a message of self-acceptance, which is put in the core of HUGO’s philosophy.
Now, let's take a closer look at the EYE holder-only utilities. Thus, all the minters will get the 'golden ticket,' which is a 10% discount on all products available via the HUGO online store. Besides, all holders will be allowed to the Imaginary Ones’ staking ecosystem, which grants the holder a separate set of special HUGO x IO merch, metaverse experiences, and other benefits, including digital HUGO wearables and NFTs.
Further, the long-term partnership will only keep strengthening, pampering the community with exclusive metaverse experiences and multiple other boons to be revealed with time.
