The iconic beer brand Budweiser is gradually conquering web3 terrains. Thus, the new partnership with Zed Run, the metaverse horse racing game on the blockchain, will become another milestone in the Budverse 2022 extensive roadmap.
It's noteworthy that the game previously announced its team-up with Anheuser-Busch InBev-owned Stella Artois, just like Budweiser. Later, after the deal was off, Budweiser entered the game. So, as part of the partnership, the beer giant plans to release in-game horse designs based on its renowned, beautiful Clydesdale equines, alongside a Budweiser-themed track in the game.
Thus, on June 9th, Budweiser releases an exclusive 2,500-piece NFT collection dubbed Budweiser Passes. By holding one, you get access to top-notch airdrops, chances to win in an IRL giveaway, and multiple utilities.
The NFT passes will be sold at a fixed price of $225 + gas. Moreover, all Budverse Heritage Can holders, Zed Run players who own a Genesis racehorse, or a NASCAR Zed Run pass will be provided a one-day early access term to be first to grab their Budweiser Pass. The early access sale will start on June 9th, at 6 pm EST, with the public sale to launch one day later June 10th, at 6 pm EST, and will be lasting 24 hours sharp. Keep in mind that the companies reserve 50 passes for the forthcoming giveaways.
Only 21-year-old participants can get into the game and mint their NFT passes via the Hang platform. The brands will also collaborate on in-game challenges, with $185,000 in the total prize pool, as well as create themed merch.
Budweiser Pass holders will be airdropped with a Budweiser Clydesdale skin later in July. Alongside, they will get an NFT wearable – a virtual T-shirt that can be worn by avatars in Decetraland.
“Working creatively alongside Budweiser, an iconic brand that epitomizes the American dream opens up more opportunities for our expanding Zed Run community,” Chris Laurant, CEO, and co-founder of Zed Run creator Virtually Human Studios commented on the collab.
Hold your Pass and get into the craze!