Renault is a French multinational automotive manufacturer that has been in business for over 120 years. In recent years, Renault has been exploring new grounds to engage with the brand's community and follow the newly-established rules. Therefore, Renault got into the world of NFTs, considering it a great option to attract new audiences and connect with fans in a more immersive way.
In 2022, the automobile maker launched its first NFT collection, called genR5. The collection was inspired by the iconic Renault 5, a car that was first released in 1972. The genR5 collection was a success, selling out in just a few hours.
Renault has continued to explore the world of NFTs in 2023, launching a new collection of NFTs called RACING SHOE5. It is inspired by the Renault 5 Turbo, a high-performance sports car that was released in 1980. The RACING SHOE5 is a limited series of 960 pairs of sneakers coming with an NFC chip. Scanning the chip, holders get access to the shoe's certificate of authenticity in the form of an NFT.
Renault's foray into the world of NFTs is a sign of the company's commitment to innovation and its willingness to embrace new technologies. Stay tuned to see how Renault will continue to use non-fungible technologies in the future.