NBA legend Michael Jordan and his son Jeffrey Jordan are launching HEIR, a fan participation platform built on the Solana blockchain. HEIR has raised $10 million in seed funding and will launch in 2022.
Michael Jordan and his son Jeffrey Jordan have announced their first tech product called Heir and the startup recently closed the company’s first $10 million seed round led by Thrive Capital. Furthermore, the seed financing investments for Heir Inc. stemmed from Solana Ventures and other respectable sources.
Heir is a “next-generation holding company that will build culturally-inspired consumer brands rooted in tech and entertainment.” While Solana Ventures invested in Heir, the new tech platform crafted by the Jordans will also leverage the Solana blockchain network to issue an “heir” token.