The world's first virtual realm owned by its users, Decentraland, has announced its plans to host the never-before-seen debut Metaverse Fashion Week on March 24.
The entry will be free for everyone willing to join the four-day virtual event. Global fashion brands and investors will be able to purchase digital land to throw major shows, concerts, hold festivals, afterparties, and more. Tens or even hundreds of brands and thousands of visitors will be allowed to buy digital clothing showcased on the catwalk. Showrooms and VR brand stores, DJ sessions, and socializing will be available throughout all 4 days.
Hugo (one part of the newly rebranded Hugo Boss), was the first among brands to claim its participation in the MVFW, alongside the news about signing the Boson Protocol, allowing buyers to shop physical Hugo goods within the metaverse, including Metaverse Fashion Week.
The event is promising to be captivating. Just imagine, virtual avatars will be walking the runways, some of which will be shoppable and wearable, while some brands will be offering to buy both digital and physical items. All items available for purchase will be traded in Ethereum. The guests will later be free to sell the wearable digital clothing they purchased or keep it and redeem their NFTs. While visiting a virtual store, the guests might scan a QR code to see a realistic-looking 3D render of the item pop up to watch it later via a smart gadget.
In addition to wearable digital clothes and the possibility of purchasing both VR and physical garments, Decentraland has many other insights to tease the community. Thus, UNXD, a luxury NFT marketplace that worked with Dolce & Gabbana on its NFTs, is responsible for the set design, soundtrack, and overall atmosphere.
“We want to help the onboarding process and push creativity and show everyone what is possible,” Sam Hamilton, creative director of Decentraland Foundation, explained in a recent interview. “We do this to show the community and other brands, ‘Hey, Decentraland is a place for shopping, everyone is wearing cool clothes and brands can release on the platform.’ It’s a way of bringing more people to the platform and making it more compelling for users.”
While there are still over 1.5 months ahead, the newsfeed will be definitely updated more than once, featuring new details from the upcoming Metaverse Fashion Week. Stay tuned!