Whatever this man engages in, he inevitably succeeds, whether it's football, family life, or business. You might have already recognized this successful Mister X, as he's David Beckham. Having built an enviable career in football, he entered the world of business to become Inter Miami co-owner, and now, he is setting his foot into the web3.
Thus, David Beckham has recently announced a partnership with DigitalBits, which is known to be one of the world's leading open-source blockchain companies engaged in NFT and other token projects. As a result of the team-up, David Backham's NFTs and blockchain assets will be operated through the DigitalBits blockchain, which defines itself as a green alternative to Ethereum and others.
The crypto tycoon-to-be promises to launch his first NFT collection on the DigitalBits blockchain very soon. So, we look forward to seeing it!
On top of that, according to the agreement, the celebrity becomes DigitalBits’ global ambassador. The official representative's role comprises “[communicating] the transformative power of DigitialBits blockchain to consumers, brands, and other organizations worldwide.” Moreover, according to the statement, the celebrity aims to “drive innovation and sustainability in the sector and cultivate new ways for Beckham to connect with his fans across the world."
This partnership promises to be mutually beneficial. The celebrity has a ton of experience as an official ambassador. Adidas, Maserati, Diageo, and Electronic Arts are just a few from the huge list of high-profile companies whose former footballer has been a brand face.
Moreover, a 138-million fandom on David Beckham's Instagram makes him one of the most followed influencers, attracting over 9 billion interactions annually.
“I knew that this was a major opportunity to create new experiences for my fans online. I have always taken pride in working with the best teams and I am so excited to work on my NFT collections and more innovations in the future,” Beckham commented on the collab.