Titan is the first brand to launch a collection on Crypto Summer Life. This collection aims to position Titan as a leading community coin like Doge and Shiba. Billionaire Mark Cuban was a notorious Titan investor before Titan turned into a meme coin.
Each piece of the collection is handmade by Australian fashion designer Steven Fleeming using luxury fabrics including gold. The Titan Crystal piece is a tribute to his swimwear brand pride. The bottoms turn translucent when wet to reveal a Titan logo on the front.
The Titan swimwear launch campaign is very lighthearted and funny, like all the memes created by the Titan community. However, more than just a crypto summer meme celebration, the collection is highly innovative and explores new possibilities of merging physical and digital experiences on the open metaverse.