After the initial launch on December 5th, 2019, in Europe, Prada Timecapsule comes up with a new item on the first Thursday of every month. The item is available for purchase exclusively online only for 24 hours. Each clothing piece is ready-to-wear and comes with a serial number and the Timecapsule recognizable logo by the architectural studio OMA and is delivered in custom packaging.
Currently, Prada's preparing for the 32nd drop on August 4th with the sale of 50 black cotton poplin shirts made of upcycled fabrics from the brand's past collections. The shirt features a Frankenstein-inspired print designed by Jeanne Detallante and a floral pattern enriched with Lurex threads, with the basis of vintage fabrics from the 1920s and ’50s. The initiative comes as a part of Prada's sustainability strategy and circular thinking.
Since June's drop, each Timecapule comes backed with an NFT gift. Currently, even the first buyers, starting from December 2019, will also receive complimentary NFTs. In addition to an exclusive physical embroidered Prada shirt and its high-res NFT, Timecapsule holders are given access to the Prada Crypted Discord community, which houses top-rated fashion events and experiences. Moreover, the 32nd drop stands out from others, providing all shirt owners with a chance to go to Milan 2023 Fashion Week, hosted by Miuccia Prada and Raf Simons scheduled for September 22nd. Each buyer will be automatically shortlisted for a chance to be flown to Milan.
Want to try your luck and go to the most refined Fashion Show? Mark your calendars so as not to miss the Timecapsule NFT drop.
