The prestigious Italian luxury fashion brand Prada is presenting the newest edition of its Timecapsule collection. Dedicated to the arrival of summer, the 42nd edition presents a stylish tank top, crafted from upcycled floral-pattern jacquard terry cloth sourced from the Prada Archive. The hallmark of this edition is a beautiful floral design of light blue and white to celebrate an amazing summer season.
Each of the limited-edition 50 physical tank tops proudly portrays the iconic Prada triangle logo on the front, while the back is adorned with a unique tag indicating June, the month of release. Each tank top comes paired with a unique NFT, granting its holder access to the Prada Crypted NFT community on Discord, along with access to exclusive events and various perks.
Fashion lovers have the opportunity to grab the newest edition of The Prada Timecapsule starting from June 1st with a limited 24-hour window. Collectors from eligible countries around the world need to act fast to get a unique piece as the collection is limited to only 50 items.
Prada has been actively exploring the digital realm since 2019 with its Timecapsule project. In 2022, the brand introduced NFTs that back its limited-edition physical items, paving the way for this captivating fusion of fashion and technology. Prada aims to bridge the gap between physical and digital experiences through this initiative, creating a unique and innovative space where fashion enthusiasts can indulge in both realms.
Prada's advancement in the NFT world demonstrates the brand’s commitment to embracing the ever-evolving landscape of technology and creativity and it feels like it is not going to consider the status achieved. Set up your alarms not to miss a chance to see how traditional luxury intertwines with the digital age!
