Phygital NFT Spirits by Usher x Rémy Martin

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July 29, 2022 – August 05, 2022




The American music icon Usher is teaming up with elite French cognac brand Rémy Martin for a luxury AI-powered NFT collection dubbed Usher x Rémy Martin 1738 Accord Royal. The drop will contain both top-tier NFTs and physical bottles signed by Usher himself. 

A 3D black bottle with a special seal to honor the 25th anniversary of Usher's My Way album is the best evidence of how music, technology, and art can be intertwined in harmony.

The first Usher x Rémy Martin NFT drop compiles the following:

  • 1/50 exclusive bottle Usher x Rémy Martin 1738: Taste of Passion signed by the singer
  • 25 bottles to go on sale via the BlockBar platform
  • 25 bottles will be gifted to Usher and his team to celebrate the 25th anniversary of My Way. 

The cutting-edge AI technology used in the production of NFTs made it possible to transform Usher’s depiction of toasted bread, vanilla, and brioche taste notes into artwork that makes the invisible, visible. 

“I leaned into the exemplary Rémy Martin 1738 Accord Royal that flowed through me and am so impressed by the visuals that came out of the A.I. process – they truly represent the medley of tasting notes captured in the flavour. It’s rewarding to see those words translate to real-world artwork that my fans can engage with while bringing taste front-and-centre,” the Grammy Award-winning artist commented on the endeavor.

All NFT holders will be rewarded with a Multi-Sensory Experience in Las Vegas, as part of the first-ever Usher x Rémy Martin event. Thus, by using artificial intelligence, Usher plans to create immersive experiences for the visitors, furthered by sampling cocktails from Rémy Martin 1738 Accord Royal.

The Usher x Rémy Martin collection is dropping on July 29th starting at $500 (0.34 ETH) apiece via BlockBar, the world's top-rated direct-to-customer (DTC) NFT platform selling elite spirits. 

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