ABOUT THE ONE30M SWIM COLLECTION PROJECT
One30m Swim Collection is a project committed to the 130 million girls that still lack educational resources by donating 30% of our NFT sales to the INTERNATIONAL RESCUE COMMITTEE (our tithings are offered to the International Rescue Committee (www.rescue.org) with a focus on Girls’ Education. The IRC are present in over 40 countries worldwide and are responsible for the development and service of programs that benefit agriculture, education and medical facilities for hundreds of communities and refugees.).
Solving the inequity while staying environmentally ethical we prioritize sustainability, quality in fashion brands, paired with our advocacy for circularity, we collaborate with ONE30M which collaborate with Sustainable fashion brand and we will be featuring the sustainable fashion brands product in our NFT PFP illustration like accessories, clothing and all that.
We still have a few Minted and listed, we are minting gradually and the floor price for our NFT on Opensea is 0.025 eth on Polygon network.
We know you have some questions to ask like;
1. What is Sustainability?
2. What is Sustainable Fashion and why is it so Important?
3. How do we plan to make the Fashion industry more sustainable with our NFT project?
ANSWERS
So, we will try to answers these questions in the best possible way;
1. What’s is Sustainability in general?
Sustainability is the avoidance of the depletion of natural resources in order to maintain an ecological balance.
We have 6 Principles for sustainability which are:
A. Circular Economy: Aims to the improve resource efficiency through better waste Management.
B. Energy Savings
C. Sustainable Materials Choices for Example fashion brands. That choose natural fabrics, that are biodegradable over synthetic fabrics.
D. Environmental Products declaration (EPD): I.e., Fashion brands providing detailed information on the Life-Cycle performance of products and the environmental impact of the materials and components used. They also detail functional and technical properties and end-of-life consideration.
E. Constant research and innovation to reduce and make use of waste in the Fashion industry
F. Corporate Social responsibility
2. There is so much confusion as to what sustainable fashion is with a carbon Footprint accounting over 10% of the global greenhouse gas emissions, there’s no secret that the fashion industry is destroying the environment.
A change is much needed from creating more awareness towards sustainable fashion practices to taking an active role in making a change.
Fortunately, Positive changes in the fashion landscape are happening; we are having more;
ü Ethical brands
ü More customers demanding Sustainable Clothing brands
Glorious achievements, as changes do not come easy not in the fashion industry. Any change that deviates from the industry’s economic projections is rejected or at best, postponed. The only viable solution is a slow shift from Fast fashion to slow/sustainable fashion, which our NFT projects also wants to move with but without impacting finances too much all this said.
What’s Sustainable Fashion?
Sustainable fashion is an all-inclusive term describing products, processes, activities, and actors (Policymakers, brands, Consumers) aiming to achieve a carbon-neutral fashion industry, built an equality, social justice, animal welfare, and ecological integrity.
According to Wikipedia, the definition of sustainable fashion (also defined as eco-fashion and refashion) is ……., a movement and process fostering changes to products and the fashion system, pushing towards greater ecological integrity and social Justice. Sustainable Fashion Concerns more than just addressing fashion textiles or products.
So according to Wikipedia definition you cannot address just fashion alone you must involve social justice which is why our NFT project is addressing the issue of gender disparity in classrooms worldwide by donating 30% of our NFT sales to INTERNATIONAL RESCUE COMMITTEE to solve this issue.
According to a study in the journal of fashion marketing and management,
..., Sustainable Fashion is comprised of local sourcing and production, transparency across the supply chain, traceability of work processes and raw materials, safe working conditions and fair wage, this are one or two things ONE30M look into before considering a fashion brand SUSTAINABLE.
WHY IS SUSTAINABILE FASHION SO IMPORTANT
Does the world as whole need sustainable fashion? Yes/No
You should ask yourself after you hear our reasons why sustainable fashion is important and give a answer in your mind, but for us the answer is yes, and here are the reasons;
1. Sustainable Fashion Creates less waste
Globally, there’s one garbage truck of textile waste dumped at a landfill or burnt every second. I’m sure most of us don’t actually know that.
This enormous amount of waste is created by fast fashion companies that launch weekly fashion trends and fulfill them with poor quality cheap price products.
In comparison, sustainable brands focus on clothing quality products from long-lasting materials and make a products or clothing when you order (i.e., Make to order)
Moreover, sustainable fashion brands rarely follow fast fashion trends.
2. Sustainable Fashion Ensures Fair wages & proper working Conditions
Cheap fast fashion garments are made possible by harsh working conditions for garment workers.
Most fast fashion brands produce garments in developing countries where workers are paid under the living wage.
Poor safety and health conditions, long working hours, and the constant pressure to produce all create an environment of worker exploitation.
Frequent child labor accusations have also been brought against fast fashion brands.
In comparison, sustainable clothing brands priorities fair wages and safe working conditions for all employees.
3. Sustainable Fashion Reduces CO2 and other Greenhouse Gases Emission:
Fast fashion has a huge carbon footprint resulting from material creation, manufacturing, transportation, and even textile waste decomposing in landfills.
For example, most fast fashion clothes are made from petroleum-based materials.
Think acrylic, nylon, and polyester; as such, production and disposal require a significant amount of energy.
On the other hand, sustainable fashion utilizes biodegradable materials from natural or recycled fabrics.
These materials require little to no chemical treatment, less energy, less water, and no pesticides or fertilizers to grow.
4. Sustainable Fashion Saves Water:
The fashion industry is one of the largest water consumers in the world right now.
The water is consumed not only for washing garments but also during manufacturing, in dyeing, and finishing processes.
Just to put that into perspective, it takes about 2,720 liters of water to make one cotton shirt and a whopping 7,000 liters to make one pair of jeans!
On top of consuming water, clothing production impacts the environment by polluting freshwater with toxic chemicals that find their way into waterways.
In comparison, most sustainable fashion brands have “water on budget” policies that limit water usage during clothing production.
Moreover, sustainable fashion prioritizes organic textiles made from linen, hemp, and organic cotton, that require little to no water during the production phase.
5. Sustainable Fashion Saves Animal Lives:
Animals are a vital part of our ecosystem, each playing a key role in ensuring that Earth is habitable.
As such, any threat to wildlife and other animals’ safety should be a concern to us all.
Leather bags, shoes, fur coats, and other goods made from animal leather, feathers, and wool, affect animal populations and, thus, the survival of humanity on this planet.
In comparison, sustainable clothing brands (cruelty-free and vegan) protect animals by using leather and fur alternatives in their products, saving animals from exploitation and death while preserving the ecosystem’s balance.
With this being said you now have your answer is concerning the need of sustainable fashion in the world.
Examples Of Sustainable Fashion brands in which 0ne30m swim would be featuring their product on the PFP illustration
Sustainable fashion is an all-encapsulating term that can be hard to pin down at times.
The following activities – defined by their own terms – are some of the best examples of sustainable fashion to date.
Each example is an intrinsic part of the overall sustainable fashion aim.
Without further ado, these are the best examples of sustainable fashion right now:
1. Ethical and Fair-trade Fashion.
2. Eco-friendly or ‘Green’ Fashion.
3. Vegan and Cruelty-free Fashion.
4. Slow Fashion – as in slow manufacturing.
5. Upcycled Fashion.
6. Thrifting, Swapping, Sharing, Renting Fashion.
7. Circular Fashion – reuse of discarded and recycled materials.
8. Conscious Fashion – consumers’ role.
With all this being said we sure you want to know how we will promote sustainability in the fashion industry to the consumers and fashion brands
We will be creating awareness to by:
1. Creating a community of our NFT holders and non-holder teaching them what sustainability is and facts about sustainability in fashion industry and endeavoring them to preach, do and be part of sustainability journey in the fashion industry.
2. Featuring Finding Ethique Digital magazine in our communities.
Which writes blogs and feature stories about sustainability, lifestyle, travel and fashion in general.
3. Giving out a physical product (e.g., clothing accessories etc.) featured on PFP to one lucky after every 100sales one lucky One30M swim Collection NFT holder. If he/she wants it to promote and support sustainable fashion brands.
This all about project that we have if you have any questions you can ask!!
