MGA Entertainment is launching a first-ever L.O.L. Surprise! NFT collection alongside in-store purchases of the doll trading cards. The release is supported by Ionic, an NFT company that the toy manufacturer struck a deal with back in October. The multi-billion-dollar toy brand representatives call the launch “the largest retail NFT launch in history.”
10 MILLION packs of L.O.L Surprise! trading cards will be released across 20,000 retail outlets worldwide, including Walmart, Walgreens, and Target in the U.S. Each pack has a QR code, leading to redeemable digital trading cards, tokens, NFTs, or a digital version of the physical collectible. The NFT collection is available on Polygon’s layer 2 blockchain.
L.O.L Surprise! is already one of the world's fastest-growing toy doll producers with over $25 billion in retail sales. Some predict it to double the capitalization after the campaign is over!
