Adidas Originals and Moncler teamed up to launch a joint campaign, dubbed “The Art of Explorers.” The campaign goes beyond a new collection of apparel, offering an immersive digital experience as well as limited-edition NFTs. The collection by Adidas Originals and Moncler, designed for exploration, has AI-generated adventures and unique mixed-media sculptures of explorers as centerpieces of its campaign. These sculptures, created by Gary Card, Ibby Njoya, and Kate Tabor are showcased alongside human models who are wearing sporting looks from the collaborative collection.
When talking about the NFT side of the series, it features the Moncler x Adidas Originals NMD collaboration boot as well as other fashion items. Overall, 3,000 NFTs will be available via a specially designed immersive platform and the Adidas Confirmed app. Owners of the "Drips" version of Adidas ALTS NFTs will get one free NFT and the remaining NFTs will be distributed through other methods starting from October 4th. The Moncler x Adidas Originals clothing and footwear collection will be also available on both brands' websites starting from October 4th, with availability in select stores beginning on October 5th.
Fashionistas will notice that the concept of the current campaign aligns with Moncler’s “Art of Genius” show, which featured multiple collaborations with various brands across fashion, music, and motoring. In addition to Adidas Originals, the collaborators included Pharrell Williams, Salehe Bembury, Jay-Z’s Roc Nation, and Mercedes Benz.
Get yourself a unique fashion item from the Moncler x Adidas Originals drop to support brands' commitment to innovations through unique collaborative endeavors!
