Warner Bros. and its indispensable partner Nifty's are preparing a new large-scale collaborative launch. This will be a renowned Looney Tunes IP to be transferred on blockchains as NFT PFPs. The brand-new collection titled Looney Tunes: What's Up Block? will be featuring all beloved characters from the decades-long franchise. Thus, the new NFT endeavor will add a “fresh narrative” to the long-living Looney Tunes cartoon.
The first series of NFT avatars within the collection will be featuring Tweety Bird, who is turning 80 this year. Later the huge Looney fandom will have an opportunity to collect Bugs Bunny, Marvin the Martian, and other characters' NFTs. There will be 10,000 avatars priced at $80 each. The presale for Tweety NFTs starts on June 20th, while the public sale will launch the day after.
With the launch of Looney Tunes: What's Up Block? collection, the founders are leaning into the storytelling aspect, hoping to engage buyers. Moreover, these NFTs will be packed up with great utility, including IRL events, cool merch, various discounts, and more physical benefits for NFT holders.
“We think that blockchain and NFTs and web3, in general, is going to be a great evolution in entertainment,” Josh Hackbarth, head of NFT commercial development for Warner Bros says, adding, “It doesn’t need to be really deep, deep storytelling; it is about gags and gimmicks and really recognizable characters, so it was a fun one to dig into. Looney Tunes is not afraid to make fun of itself, or the broader pop culture as a whole."
All NFTs will be issued on the Palm blockchain at Nifty's. The Looney Tunes: What's Up Block? series will become the third official Warner Bros. x Nifty's collaborative collection after the Matrix and Space Jam.
Unlike the Matrix NFT project, however, where characters were created especially for the drop, Looney Tunes avatars will consist of recognizable characters themselves. According to Nifty's CEO Jeff Marsilio, it is the "first major NFT avatar project to be launched using such characters."
Mark your calendars to be among the first ones to grab a Tweety PFP.