The world-famous toy retailer Toys R Us is setting on phygital journey and bringing vibrant vibes to the metaverse with its The Toys R Us NFT collection. Powered by Anybodies creative agency, this is a 10,000-piece NFT series with three stages of the pre-sale process that has already started. On December 9th, there will be a public sale on Magic Eden, featuring 2,000 reserved NFTs for whitelist members and 2,000 left for the public.
The series with a nostalgic feel is based on the brand’s iconic Geoffrey the Giraffe, appearing in different images before the public. There is a radiant Captain, a trendy City Boy, an all-powerful SuperHero, a serious Trooper, and others.
Toys R Us NFT Collection is not just bright PFPs as it brings lots of great utilities for holders. One of the main benefits is access to new Toys R Us flagship stores, both IRL and upcoming digital 'built around your favorite games' as well as access to shopping events with exclusive experiences to gladden your inner or real kid.
In addition, Toys R Us is planning to launch 'a new type of marketplace' to buy, sell and trade physical and digital toys, backed up with early access to popular toys.
Staking with an opportunity to earn $GCoins and an SPL token, exclusive physical collectible toys, collabs with other NFT projects, and integration of beloved toys into games and social media is also among the brand's plans.
Mark your calendars for December 9th and set off on a journey to your childhood with Geoffrey the Giraffe!