The Cannes Film Festival x Brut x Pplpleasr NFT Collection

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May 02, 2022 – May 09, 2022

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To make high cinema more inclusive for young women directors, the Cannes Film Festival, its indispensable partner Brut, and a renowned prolific digital artist Emily Yong better known as Pplpleasr, are launching an ultra-exclusive 75-piece NFT collection.

The series of non-fungible tokens dubbed 75 Producer Pass NFTs was created to support the USC Annenberg Inclusion Initiative, which is "the first program supporting female-identifying filmmakers and bolstering the pipeline for young creatives." With James Murdoch and François-Henri Pinault at the backup, the digital startup Brut has taken up an ambitious mission of drawing Cannes to the web3, while making the festival more considerate and umbrella. 

After teaming with the global video game franchise Fortnite to put Cannes in the metaverse, we’re excited to have the Cannes Film Festival brand activated for a greater good and launch this pioneering NFT-fundraiser with Pplpleasr who share the same values as us,” Guillaume Lacroix, one of the Brut co-founders said. 

As for the designs, the philanthropic multidisciplinary NY artist, Pplpleasr, accepted the challenge. Having worked as a VFX artist on Batman v Superman, Wonder Woman, and after introducing a $1.3-million NFT cover of Fortune magazine, Pplpleasr acquired world recognition. Moreover, as Emily Yong says: “Philanthropy is a big part of my work.” NFTs have once helped the creator to raise millions of dollars to aid the fight against Asian-American hate crime, as well as support small businesses, and free journalism. 

The 75 Producer Pass NFTs NFT collectibles will be far from cheap and boast 3 rarity-tiers. The most valuable and rare are the Gold Tier NFTs which cost 7 ETH: Opening Glitter (holders are invited to the red carpet and the opening ceremony, May 17th) and Closing Confetti (holders are invited to the red carpet and closing ceremony, May 28th). Then follow the Silver Tier tokens at 6 ETH: Danger Zone (holders are invited to the red carpet and viewing of Top Gun: Maverick, May 18th), King of Rock & Roll (holders are invited to the red carpet and viewing of Elvis, May 25th), and Scholar and Djinn (holders are invited to the red carpet and viewing of Three Thousand Years of Longing, May 20th). Finally, there will be the Bronze Tier NFTs at 5 ETH, named Film Lover, allowing holders to the red carpet and a film showing for one day of the festival, May 18-28th.

Needless to say, these NFTs are non-transferable and can't be resold on the secondary market before the Cannes Film Festival is ongoing. After all primary owners walk the red carpet, the tokens can be made transferrable (though not guaranteed).

I’m thrilled that Brut and Pplpleasr are supporting the Annenberg Inclusion Initiative Accelerator Program in such a creative and exciting way,” Dr. Stacy Smith, founder of the USC Annenberg Inclusion Initiative and associate professor of communication, commented on the drop.

If starring in the camera flashes surrounded by the world's movie icons is your long-held dream, you should definitely purchase one of the super rare 75 Producer Pass NFTs backed up with experiences of a lifetime.

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